Toys R Us is coming back — at Macy’s

Toys R Us is coming back with toy shops inside more than 400 Macy’s department stores.

When the shops open next year, customers will be welcomed by Geoffrey the Giraffe before discovering and playing across dedicated sections by age, interest and category, with interactive experiences, activation centers and iconic elements throughout.

Locations weren’t announced, but based on 2021 store totals, more than 400 would represent about 80 percent of Macy’s locations.

“As a Toys R Us kid, I could not be more excited to bring this beloved brand that so many of our customers know and love into Macy’s online and to our stores across America,” Nata Dvir, Macy’s chief merchandising officer, said in a statement.

“Our toy business grew exponentially in the past year, with many families looking to inspire their children’s imagination and create meaningful moments together. Toys R Us is a globally recognized leader in children’s toys, and our partnership allows Macy’s to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles.”

A toy section already has been added to the Macy’s website and toysrus.com is back online.

Toys R Us was founded more than 70 years ago. While it closed in Sioux Falls in 2018 as part of a nationwide bankruptcy, there are nearly 900 branded global stores and e-commerce business in more than 25 countries.

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Toys R Us is coming back — at Macy’s

Toys R Us is coming back with toy shops inside more than 400 Macy’s department stores.

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