Jan. 24, 2025

The tourism industry in South Dakota marked another record year in 2024.

According to the annual study conducted by Tourism Economics, South Dakota welcomed 14.9 million visitors, an increase of 1.4 percent over 2023.

Those visitors spent $5.09 billion, an increase of 2.8 percent over 2023. Secretary James Hagen of the Department of Tourism announced the state’s success at the 2025 South Dakota Governor’s Conference on Tourism.

“We are thrilled with the industry’s steady growth, and these accomplishments reflect our ongoing efforts to market South Dakota across the globe,” Hagen said. “We will continue our strategic efforts to promote South Dakota as a premier vacation destination.”

The tourism industry supports an estimated 58,824 jobs, generating $2.24 billion of income for those families.

In 2024, tourism generated an estimated $398.7 million in state and local tax revenue. Tourism reduced the tax burden on South Dakota households by $1,105.

“These numbers display the vital role that tourism plays in South Dakota and our local economies,” Hagen said. “We are proud of the positive impact this industry has on our communities. Tourism in South Dakota creates jobs, generates state and local revenue, and enhances the quality of life for all South Dakota residents – greatly contributing to the strongest economy in America.”