Melissa Johnson started the business in 2009 in the middle of an economic downturn with just $67 in her business checking account and “a great big dream to create beautiful things that bring people joy. That’s what we strive to do each and every day.”

South Dakota Retailers Association executive director Nathan Sanderson said in a statement that she has accomplished her goal.

“Her gourmet cupcakes brighten the days of her customers, but Oh My Cupcakes also brings happiness to the community through their dedicated support of local activities and causes.”

Johnson’s “cupcake ninjas” enjoy doing team events such as serving at The Banquet for families in need, coordinating a holiday toy drive for the Children’s Home Society and holding a pet food drive for the Sioux Falls Area Humane Society. She also gives back to the community by donating cupcakes to the Bread Break organization and donating a percentage of sales in conjunction with Breast Cancer Awareness Month and Domestic Violence Awareness Month. Johnson serves on boards for the Children’s Home Society and the Avera Regional Council and also has been involved with The Compass Center and Volunteers of America.

“Generosity is one of our core values,” she said. “We take care of our community because good neighbors help support good neighbors.”

Something as simple as sharing an extra smile may make the difference in the day of a person who is facing a challenge in their personal life, she said.

“Of all the things I get to do in a day, my favorite role is professional encourager,” she shared. “Helping others along with their journey is really my life’s passion.”

Other business owners honored were Sam Olson of Buffalo Hardware in Buffalo as Retailer of the Year and Joseph and Eliza Raney of Skogen Kitchen in Custer as Restaurant of the Year.