Aug. 25, 2025

This piece is sponsored by MarketBeat.

Sioux Falls will once again welcome the world of professional tennis this fall as the MarketBeat Open returns Oct. 19–26 at Huether Family Match Pointe. In only its second year, the tournament has been elevated to an ATP 100 event.

MarketBeat employees and families pose courtside with 2024 inaugural singles champion Borna Gojo at the MarketBeat Open.

“The upgrade is big for the event as it doubles the prize money and increases the ranking points for the tournament, so it will draw even higher-ranked players,” said Mark Vellek, executive director of Huether Family Match Pointe and tournament director. “To have this happen after just one year is a huge honor and testament to all the hard work a lot of people put in.”

Singles match at the 2024 MarketBeat Open.

Fans will also notice a major change in how matches are called. The MarketBeat Open will be one of the first ATP Challenger events in the world to use automatic line calling, with 12 cameras on each court and video replays of close calls displayed on scoreboards.

“I’m excited to see the tournament grow in year two and see more fans out enjoying the experience of watching this high of a level of tennis,” Vellek said. “It’s such an incredible event to have in Sioux Falls, and it’s a really special week for our junior players.”

Ticket demand is already strong — 35 percent of week-long passes covering all seven matches were sold during a three-day presale in July. Individual-day tickets are still available for purchase.

Fans are invited to kick the week off at The Main Draw 2025, a community celebration hosted by Huether Family Match Pointe on Oct.1, from 6 to 8 p.m. The evening will feature rallies, games, and opportunities to support local tennis programs.

Tournament week will also feature special promotions:

• Sunday, Oct. 19: Free admission
• Tuesday, Oct. 21: Kids Day (first 100 children get in free)
• Wednesday, Oct. 22: Military Appreciation Day (free bleacher seat admission for retired and active military members)

For those who want to be part of the experience behind the scenes, there are plenty of volunteer opportunities available, ranging from ball kids and ushers to helping in the fan zone, transportation team, or setup and breakdown crew.

Ryan Quam, MarketBeat’s principal engineer, volunteered last year and said the experience was both memorable and rewarding. He spent the week driving players, coaches, and officials—including one athlete who had once been ranked as high as 14th in the world—and even lent a tackle box to a few players who went fishing between matches.

Ryan Quam presents trophy to singles champion Borna Gojo.

“I had such a blast volunteering for the MarketBeat Open last year that I’m excited to do it again this year,” Quam said. “I helped with transportation for the players and officials, and it was so much fun introducing them to Sioux Falls. My family and I have continued to root for the players we met at the tournament, and we’re looking forward to seeing many of them return.”

With support from fans, volunteers, and local sponsors like MarketBeat, the tournament’s momentum continues to build.

Local youth serve as ball kids during the 2024 MarketBeat Open.

“We are so honored and grateful to have MarketBeat as our title sponsor,” Vellek said. “The success of this tournament has been created through community support.”

Fueled by excitement and a rapidly growing reputation, the MarketBeat Open is putting Sioux Falls on track for even bigger opportunities in the world of tennis.

“It could be huge,” Vellek said. “We are being looked at as a potential ATP 125 tournament, which is just crazy to think something like that could happen here in Sioux Falls. The USTA told me we are the highest-rated indoor tournament in the country and one of the highest-rated ones overall after just one year. This tournament presents an incredible opportunity for Sioux Falls going forward.”

Tickets, volunteer registration, and additional event details are available at MarketBeatOpen.com.