May 5, 2026

A store specializing in children’s furniture and a business offering deep discounts on merchandise have opened in the same building as the expanded Montgomery’s store.

Montgomery’s opened its larger footprint last month in the former Conlin’s Furniture space at 1703 W. 41st St. It allowed the family-owned business to create an expanded showroom offering flooring, lighting and window treatments, along with a broader assortment of furniture.

But the building included more space that Montgomery’s needed, so it leased the extra to two tenants.

Kids 2 College Furniture moved from its location on the south side of the Western Mall.

“I think it turned out great,” said Traci Cavanaugh, who opened the business in 2008. It had been at the Western Mall since 2017.

“I’m very happy with the setup. The reaction from people coming in has been very positive.”

She has set up rooms designed to mimic the size of a typical children’s bedroom so customers can more easily visualize the furniture in their home.

“I know there’s not another place (in town) that just specializes in children’s furniture,” Cavanaugh said.

While she started off envisioning selling furniture that would grow with kids from childhood until college, nursery furniture became her most popular offering.

“Our cribs, really our nursery section, has really taken off,” she said. “We weren’t going to do cribs at all, and that was something more and more people were asking for. They said they couldn’t shop locally because there was nothing of quality. So we dove in, and at least half our business is nurseries.”

The cribs turn into toddler beds or even full-size beds, allowing them to be used for older kids or in guest rooms, she said.

The store also sells commercial-grade bunk beds and lofted beds, and there are fun additions such as tents and slides. More inventory is coming as the store gets fully set up.

“And as we continue to grow, that’s the idea that this gives us a bigger capacity to expand,” Cavanaugh said.

A ribbon cutting will be at 11:30 a.m. June 4 and will feature a circus theme, including prizes, games and food. Special offers on furniture will be available, along with product demonstrations and slides for kids to try.

Kids 2 College Furniture keeps the same hours as Montgomery’s: 9 a.m. to 6 p.m. Monday through Friday, 9 a.m. to 5 p.m. Saturday and noon to 4 p.m. Sunday.

People already are shopping between the two stores, she added.

“The designers have brought their customers over here for things they don’t carry,” she said. “And I love being part of the action over there too. It’s nice to have other people around me.”

An even bigger crowd has been coming during the weekends, reflecting the business model of the third store in the building.

On41, which used to be HomeLife, moved from a temporary location on 41st Street after previously being in Tea. The business is on the southeast corner of the building, with an address of 3425 S. West Ave.

Owner Shane Oien uses a “bin store” model that combines deeply discounted merchandise with crates that steadily go down in price each day after they’re put on the floor. Those typically contain merchandise from Target, Sam’s Club and Amazon, where Oien has a contract to take products from the Sioux Falls fulfillment center.

“We’re always going to have general merchandise for the home,” Oien said. “And we have clothing and food. Food is really (stocked) right now because of how Amazon is liquidating the warehouse we pull from, and that tends to ebb and flow a little bit.”

Usually, food is 60 percent off retail, but now everything is half-price on top of that.

“So that’s like paying 20 cents on the dollar for food and snacks,” he said. “We sell bags of coffee that are (normally) $16 for $4 and then take $2 off.”

Right now, about 30 percent of the merchandise is food, while the rest ranges from clothing and shoes to home decor and electronics.

The higher-profile location has helped the store gain visibility even in its first weeks, Oien said.

“I think it’s totally helpful. We see a lot of new customers coming in.”

Customers increasingly trying to save money are gravitating to the store, he added.

“We are a definite option without having to go to a thrift store or Goodwill. We’re selling Amazon clothing for $3 a piece, brand-new, so for people who maybe have kids, it’s a lot less expensive.”

Oien also anticipates more additions as the store ramps up operations. Hours have been streamlined for consistency. The store is open Friday through Tuesday from 11 a.m. to 6 p.m. New crates are opened on Friday.