CVB starts monthly newsletter for industry updates
Oct. 10, 2018
This paid piece is sponsored by the Sioux Falls Convention & Visitors Bureau.
Stay up to date with what’s happening in the visitor industry by signing up for a new monthly e-newsletter from the Sioux Falls Convention & Visitors Bureau.
To sign up, fill out the form at the bottom of the newsletter.
Here’s a look at what you’ll find there this month.
Summer recap
Visitors worldwide made the trip to Sioux Falls this summer, drawn by events, the parks system and unique attractions.
The Falls Park Visitor Information Center has welcomed visitors from more than 50 countries plus every state. Canada, Australia, Germany, England, Belgium, Spain, Bulgaria, India, Japan and New Zealand top the list of countries visiting in September, while South Dakota, Minnesota, Texas, Nebraska, Illinois, Iowa, Missouri, California, Wisconsin and North Dakota were the top 10 states.
In 2017, the CVB documented more than 1.65 million visitors to Sioux Falls, creating more than $403 million in estimated economic benefit to the community.
Successful show
CVB sales team members Alexandra LeBlanc, Anna Eliason and Jackie Wentworth represented Sioux Falls at the annual show of the American Society of Association Executives in Chicago. ASAE is one of the premier shows for meeting planners across the country, making it an ideal time to acquire leads for potential new business.
The CVB had custom giant dice made for an interactive element that allowed planners to roll the dice to try to win various prizes while learning about Sioux Falls. The booth was a huge success as it received the highest number of engagements ever with more than 250 badge scans. The team came home with many leads to follow-up on for potential new business. More than 200 planners walked away with Sioux Falls swag to promote our city.
National tour pitch
CVB sales manager Jackie Wentworth will represent Sioux Falls at the National Tour Association’s annual Travel Exchange in Milwaukee next month. She will meet with both domestic and international tour operators to showcase the best of Sioux Falls in hopes of convincing these tour operators to bring their groups to our city.
The economic impact of the group tour industry has a great deal of potential. A motor coach staying just one night in Sioux Falls will generate more than $7,500 of direct spending economic impact to the city by providing those visitors with lodging, dining, recreation and shopping.
