Creating the go-to library of technology blogs, SDN celebrates writer Rob Swenson’s 500th post

April 27, 2018

This piece is presented by SDN Communications.

By Vernon Brown

SDN Communications blogger Rob Swenson chooses his words carefully. Some might even describe him as a man of few words. Let me clarify — few spoken words.

When it comes to the written word, he’s prolific. This month, Rob filed his 500th blog for SDN. They all come in bite-sized chunks, describing everything from our company’s growth and culture to cool gadgets and not-so-cool cybersecurity hacks. He started with us in July 2012 shortly after Argus Leader Media parent company Gannett ushered him, and many after him, into early retirement.

Too old to start over in media and too young to retire, Rob didn’t exactly know where he might fit. I did. I wanted to him to put his no-nonsense, business-writing skill to work for SDN.

He resisted a bit at first. Over lunch, I lobbied him to give us a try.

  • “I’m not a technology guy,” Rob said. I knew that and didn’t want him to be. We needed technical content simplified into digestible, engaging blogs.
  • “I’m not sure I can make a living freelancing,” Rob said. Businesses and nonprofits hunger for good writers, I insisted. I knew a talented writer, like Rob, could find more freelance work than he wanted with so many organizations trying to feed content to their digital beasts: websites and blogs.

I’m not sure if it was the free lunch for a guy out of work or my unwillingness to take no for an answer, but he soon acquiesced. Since then, he has taken on a half-dozen clients, including some nonprofits I serve, such as the Sioux Falls Public Schools Education Foundation. You’ll find his byline in many places beyond the SDN blog site; he also writes for this publication, the Chamber News and occasionally for regional and national publications.

In the almost six years since that lunch, Rob has never missed a deadline; he has never refused an assignment. He simply improves our story ideas with his perspective and tight writing. His SDN portfolio is voluminous.

By comparison, I’ve seen that Shakespeare penned 18,000 words for “Macbeth,” Hemmingway pushed to 30,000 in “The Old Man and the Sea,” and Steinbeck’s “The Grapes of Wrath,” my personal favorite, surpasses 169,000 words. My math tells me Rob is at 300,000 published words for SDN. His portfolio has become the region’s go-to technology encyclopedia, and it grows by another 1,200 words in two blogs per week.

We’ve come to rely on Rob’s writing, and he regularly calls SDN his primary client. We’re pretty proud of that. We’re even prouder of him. With that, I should sign off before the man of few words has some choice ones for me. Plus, I’m approaching 500 words myself, which is nearing the tolerance level of blog readers and Google search engines alike.

Just one last thing: If you enjoy Rob’s work here, do me a favor and email him to let him know. Maybe even suggest some future tech story ideas for him to explore. Then check out the best-written local technology content at the SDN Communications blog and subscribe so you don’t miss out.

Creating the go-to library of technology blogs, SDN celebrates writer Rob Swenson’s 500th post

At 500 posts and counting, business writer Rob Swenson and SDN Communications have created a library of technology content.

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