Dec. 9, 2025

This piece is sponsored by Lemonly.

Whether you notice it or not, you probably see infographics every day. Infographics are all around us: maps, posters, diagrams or even the assembly instructions for your new furniture.

Lemonly, the Sioux Falls-based creative agency, has made more than 4,000 infographics for clients in just about every industry. The agency defines an infographic as a piece of strategically designed content showcasing a story or complex set of data in a visual way.

Watch Lemonly’s crash course on infographics below, covering what infographics are, why they’re effective and how you can put them to work for your brand.

Infographics come in any shape, size and story type

Static or animated, vertical or horizontal, large or small, illustrated or photo-based, data-driven or narrative — you name it. Infographics don’t have any set format, size, style or story type.

Size and format

Some infographics are small enough to fit in an Instagram post. Some are as big as entire web pages or even ebooks. They can be static, animated, interactive or a combination. It’s about the purpose — making information easy to understand with visuals — not the form factor.

Story types

Timeline, flowchart, data visualization, comparison — you have endless options for stories to tell. If you have numbers and stats that will resonate with your audience, lean on charts, graphs and other data visualizations. If you need to quickly and effectively communicate your organization’s capabilities or benefits, you might want to include some icons. A timeline infographic is a good choice for showing milestones in your industry’s history. Infographics are great for all kinds of story types.

Branded or editorial

Branded infographics lead with your company name and established brand style. They can help explain the benefits of using your product or service, share results from a case study, communicate your company’s pricing structure and more.

Editorial infographics focus more on general thought leadership or industry trends rather than your specific brand and offerings — though you might include your logo and some boilerplate text at the bottom. They’re great if you’re looking for engaging, shareable, top-of-funnel content for your audience.

What makes a good infographic?

It comes down to the story, design and call-to-action — and how they work together to create a beautiful and functional piece of content.

• Clear, compelling story: The best infographics are made for a specific audience about a focused topic. Nail down your main idea, and structure the content with clear supporting points. But remember: The text won’t stand alone.
• Delightful, intentional design: Great infographic design is both beautiful and functional. It visually reinforces your message and makes your content easier to scan, understand and remember.
• Call-to-action: A strong CTA tells readers what to do next and positions your infographic in context as part of the larger customer journey. Inspire your audience to take action, learn more, or make a purchase.

Infographics make great marketing tools

Infographics can effectively educate customers, generate leads or provide a clear, engaging leave-behind for in-person sales opportunities. Virtually any story a brand needs to tell can be made more compelling and effective with an infographic — even stories you’re already telling in other ways.

You can get the most out of your infographic when it’s part of a divisible content strategy. Divisible content means remixing and repurposing your pillar pieces in more ways to reach more of your audience. For example, an infographic can be repurposed into multiple social media graphics, a blog post and an explainer video.

Whether you’re breaking down data, walking through a process or trying to get people excited about something, infographics can totally transform how your audience connects with your content. If you have a story to tell, there’s probably an awesome infographic just waiting to happen.

Read more about infographics and subscribe to Lemonly on YouTube for more tips and tutorials about content marketing and visual storytelling.