South Dakota roots, national reach: Maguire expands strategic focus

Sept. 23, 2025

This piece is sponsored by Maguire.

When Maguire broke ground on its state-of-the-art campus in Sioux Falls in 2023, it wasn’t just about expanding square footage — it was about making real the company’s bold vision for the future.

That campus, a cornerstone of Maguire’s 2023–25 strategic plan, already has delivered on its promise: increasing production capacity, attracting top engineering talent and anchoring the company’s presence in the heart of the Midwest.

Today, Maguire is building on that momentum with the launch of its 2026–28 strategic plan, a road map designed to accelerate innovation, empower its workforce and address the nation’s growing water infrastructure needs, especially in the face of aging systems and regulatory demands.

This strategy is more than an internal guide — it’s a direct expression of the company’s vision, which is:

“Maguire has innovated so effectively that we have changed the competitive landscape and established ourselves as the leading force in the U.S. water industry.”

And it reflects Maguire’s ongoing mission, which is:

“At Maguire, we are a force for good! We deliver innovative water solutions to solve customer challenges.”

A plan to lead the industry forward

The three-year plan centers around six key pillars:

  • Leadership and talent development
  • Operational excellence
  • Brand and customer experience
  • Quality and innovation
  • Employee well-being and culture
  • Financial resilience and growth

“We want to be the kind of company people trust: our employees, our partners, our customers and our communities,” said Scott Jones, president. “The 2026–2028 plan is our path to do that: to deliver value, to lead bravely and to lift those around us.”

“Our future depends not only on how big we grow, but on how well we grow,” added Gene Jones Jr., CEO. “This plan is about fulfilling our mission — to be a force for good — by solving the real challenges our customers face today and tomorrow.”

Customer-centric strategy for a changing nation

Across the U.S., water infrastructure is under pressure from aging systems, extreme weather and rising regulatory standards. Maguire’s new plan emphasizes proactive solutions to these issues, including:

  • Customizable tank and reservoir systems tailored to local climates and geographic needs.
  • Smarter digital tools to monitor and manage infrastructure in real time.
  • Faster deployment and stronger logistics for more responsive customer support.
  • Environmentally conscious design to help clients meet sustainability and compliance goals.

With its expanded Sioux Falls campus as a key operational hub, Maguire is strengthening its national service network to reach more communities — rural and urban — with the tools and talent they need to modernize water systems efficiently and reliably.

Investing in people, culture, innovation

At the heart of the plan is a major investment in people: developing leadership at all levels, advancing employee well-being and building a culture where innovation thrives.

“Our people are the reason customers choose Maguire,” Scott Jones said. “This plan isn’t just about operations — it’s about ensuring our team has the tools, support and purpose to lead the industry.”

Meanwhile, Maguire is ramping up R&D initiatives that will unlock next-generation water solutions, extending product life, improving safety and reducing long-term costs for customers.

From Sioux Falls to nationwide impact

Privately held and family-led, Maguire’s roots are in community service. The success of its Sioux Falls investment serves as a model for how local infrastructure, when paired with bold strategic planning, can deliver national impact.

“This is more than a business plan. It is a promise to the communities we serve,” Gene Jones Jr. said. “We’re not just preparing for the future, we’re building it, one project and one partnership at a time.”

To learn more about Maguire’s 2026–28 strategic plan, visit: maguirewater.com/strategic-plan.

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South Dakota roots, national reach: Maguire expands strategic focus

Building a cutting-edge campus was the first step. Inside it and out, now the company is executing its vision for the future.

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