March 17, 2022

This paid piece is sponsored by the Sioux Falls Development Foundation.

Take thousands of college students, bring them to Sioux Falls for a basketball tournament and then make sure they know plenty of reasons to come back — including for a job or internship.

That’s the idea behind outreach done during The Summit League Basketball Championships through the Sioux Falls Development Foundation, which turned every student attending the event into a VIP by offering a chance to connect with the city.

Here’s a look at what happened next: