Party America to move, modernize with big new store

April 25, 2018

The party is getting bigger at Party America, which is planning to double its space.

It’s not moving far – essentially right across the road from its location at 1116 W. 41st St. into part of the former Hobby Lobby – but it’s a big move from the standpoint of space.

“We are in the midst of remodeling the space and bringing a full new concept to Sioux Falls,” owner Dave Hoffman said.

“Everything will be brand-new. There won’t be a single fixture from the old store that’s going to the new store.”

The new location will feature one of the country’s largest balloon walls – with more than 1,000 displayed – to support a business line that has been growing.

“We’re doing balloon sculptures, and that business has just shot through the roof,” Hoffman said.

The expanded Party America also will feature 80 feet of bulk party favors.

“We’ll have all these cool bins, great signage; all the things we really don’t have right now we’re going to be bringing into the Sioux Falls market,” Hoffman said. “We’ll have bright white ceilings. We’re redoing from the floor to the ceiling and everything in between.”

Other sections that will expand include “trend toys,” such as Fingerlings, that he can source through trade shows, and seasonal areas, which will quadruple in size.

“With Halloween, we can do it correctly,” he said. “We’ll have built-in dressing rooms. The look is going to be totally different.”

He has been in business for 30 years and jokes that after 25 years in the current location “we’re moving the party.” The plan is to start hiring just after graduation in June and to be open by the end of summer.

He expects to add 12 to 15 people.

The move leaves about 50,000 square feet left to lease in the former Hobby Lobby, said Mike Van Buskirk of Van Buskirk Cos., who has it listed.

“We’ve had interest. Nothing’s locked down, but we’re getting good interest,” he said. “Sitting next to Costco, there’s traffic there all the time. There’s obviously vacancy on 41st too. But for a bigger user, there aren’t that many big spaces out there and being next to Costco plays well for us.”

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Party America to move, modernize with big new store

The party is getting bigger at Party America, which is planning to double its space.

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