Oct. 30, 2019

A young mom who wanted to stay home with her daughter but still have an income and an outlet for her love of helping women feel beautiful has started an online boutique.

The Gray Arrow Boutique will try to carry “sizes for all beauty shapes and ages,” owner Sadie Wolfe said. In addition to clothing, the online boutique also sells shoes.

“It’s everyday style with staples you would want,” she said. “It’s also statement pieces, classic timeless pieces that you will spend a little more on but will have in your closet for a long time.”

She’s sourcing her inventory through FashionGo, an online business-to-business marketplace, and said she’s picky about the quality of the materials and where the clothing is made.

“I’m not opposed to China, but if it’s made in the U.S., that’s always a bonus.”

Wolfe, who worked at Coach for the past six years, said she enjoys interacting with customers. She has done a few pop-up shops and plans to do more “because they’re always fun.”