Dec. 26, 2024

Matt Jensen Marketing has a new name.

The Sioux Falls-based firm is now Mend Join Make, which keeps the “MJM” in the name but reflects how the business has grown in the past 20 years from a solo operation to a 20-person team.

The firm largely serves the ophthalmic industry and nonprofit sector.

“Together, we mend what already exists, join clients’ knowledge with our industry expertise and make new work that’s rich with meaning,” the firm said in a statement. “This has been our agency’s vision since our inception, and the new name and brand identity puts these values front and center.”

Added founder and principal Matt Jensen: “This new brand captures the dynamic strategic and creative agency that we’ve grown into. We are dialed in on meaningful work, and our new brand captures this.”

The agency’s services include strategy and discovery, brand and identity design, website design and development, media and creative services, health care experience and education, social media and digital marketing.

“ At MJM, our team puts together visually stunning work that is thoughtful and tactical. Seeing our new brand come together in their capable hands has been a treat,” president Courtney Davidson said.

Visit mendjoinmake.com to see the full brand identity.