May 7, 2024

This week’s Up-and-Comer is Joey Rotert, vice president, eastern market for Black Hills Federal Credit Union.

Name: Joey Rotert

Age: 40

Hometown: Salem

What brought you to Sioux Falls?

College, career and the love of my life.

What keeps you in Sioux Falls?

Community, philanthropy, relationships and family.

What’s your favorite thing about your job?

The people and our culture.

How did you get connected to your industry?

Someone saw more in me than I saw in myself, and they took a chance on me. I fell in love with the industry and never looked back.

Describe your workplace in three words.

Empowering, positive and collaborative.

What is something someone might be surprised to learn about you?

 I lettered all four years of high school in show choir.

What’s your favorite way to give back to your community?

Support youth activities and volunteer for local nonprofits.

What’s one business you’d like to see in Sioux Falls that isn’t here now?

Trader Joe’s.

If you had $1 million to start a business, what kind of business would it be?

Hunting lodge providing full-service experiences highlighting rural areas of South Dakota.