Nov. 25, 2025

This piece is sponsored by MarketBeat.

MarketBeat is preparing to head into 2026 with a larger and more engaged audience than ever before.

Over the past year, the Sioux Falls–based financial media company strengthened its content, upgraded major parts of its platform and expanded its content distribution channels — work that now is driving steady, measurable growth.

Premium subscriptions are rising, national syndication partnerships are growing, and MarketBeat is attracting a greater audience across every major channel. Together, those developments are contributing to a projected 20 percent year-over-year increase in revenue from 2024 to 2025, positioning the business within reach of the mark of $50 million a year.

Founder and CEO Matt Paulson said the company’s progress reflects long-term discipline rather than a shift in strategy.

“Our focus this year has been on quality,” Paulson said. “When we improve the tools, the data and the user experience, everything else improves: engagement, retention and ultimately growth.”

Growth driven by value

MarketBeat’s premium subscriber count totaled more than 12,000 subscribers this year, matching a level last reached during the meme stock mania of 2021. But this time, the drivers look very different.

Instead of reaping the benefit of market-driven swings, the company earned its growth by investing in deeper, higher-quality content. By publishing roughly 75 articles each week, MarketBeat ensures that readers have a consistent supply of fresh, actionable stock market news.

“Historically, we have aimed to produce a lot of content,” Paulson said. “This year, we focused on producing the best content and creating an experience that’s informative, educational and something users feel good about. When you put your best foot forward, the growth follows.”

In addition, MarketBeat strengthened its MarketBeat All Access membership benefits. The expanded offerings include two long-form research reports each month along with additional exclusive subscriber-only analysis.

Premium report content on MarketBeat.com

It also refined how the information is presented, using coordinated multichannel campaigns across email, SMS, YouTube and the website to better highlight the value of a subscription.

MarketBeat All Access sales page

Today’s growth is steadier, more retention-focused, driven by long-term value rather than short-term investor trends.

More powerful platform for investors

MarketBeat has continued to build on its earlier AI initiatives, which introduced faster ways for investors to interpret market news, company earnings information and their watch list activity.

Earnings coverage took a major step forward through MarketBeat’s ongoing partnership with Quartr and improved datasets from fiscal.ai. Live earnings call audio, as well as earnings summaries, presentations, transcripts and news releases now can be accessed in one place, offering a more complete picture of market-moving information.

In addition, the “My MarketBeat” dashboard was rebuilt from the ground up and includes a customizable watch list where users track the stocks they follow.

New My MarketBeat dashboard view

Next up on the list of planned improvements is a complete modernization of MarketBeat’s stock screeners. The updates will focus on speed, usability and a more intuitive interface for both new and experienced investors.

“Our goal is to make the research experience as seamless as possible,” Paulson said. “When the data is clearer and the tools are easier to use, investors make better decisions, and that’s the experience we want to deliver.”

Growth through expanded distribution

MarketBeat’s syndication network grew significantly this year with content now featured on Yahoo Finance, the largest investing website in the world. The addition complements long-standing distribution partners, including MSN, Nasdaq, Investing.com and a number of smaller financial news outlets.

MarketBeat featured on Yahoo Finance

“Being included on Yahoo Finance is a huge milestone for us,” Paulson said. “It introduces MarketBeat to millions of investors who may be hearing about us for the first time, dramatically increasing our visibility.”

Video also has become a more significant part of MarketBeat’s strategy. The company’s YouTube channel continues to gain traction with over 400,000 subscribers and more than 19 million overall views.

MarketBeat YouTube channel

The next phase of that growth will include creating short-form content such as YouTube Shorts, Instagram Reels and TikTok clips — on the channels that will help MarketBeat reach younger and more diverse audiences.

To support the expansion, MarketBeat is building out a 2,000-square-foot production studio in the Cherapa Apex building. The space will give the team room to film interviews, livestream and produce a larger volume of short-form content as the video strategy expands.

Bridget Bennett filming in MarketBeat’s current, in-office studio

“MarketBeat is a diversified digital media company, and we want to build audiences where it makes the most sense,” Paulson said. “YouTube has helped us connect with people who may not have seen our content before. We’re looking forward to the new studio to give us room to build on that momentum.”

Looking ahead

Behind all the growth is the lean and efficient MarketBeat team of 20 full-time staff members and 10 freelance writers. That small-team, broad-reach model has allowed MarketBeat to scale quickly.

MarketBeat staff

That approach has kept MarketBeat on the Inc. 5000 list of the fastest-growing companies for 10 consecutive years and will guide the company’s direction as it moves into 2026.

“We will keep doing what we know works and focus on improving the quality of our content and tools,” Paulson said. “If we stay committed to that, the growth will continue.”