Aug. 5, 2024

This paid piece is sponsored by Silencer Central.

There’s plenty of swag in Sturgis this week, thanks to an even bigger presence from Sioux Falls-based Silencer Central at the annual Sturgis Motorcycle Rally.

Silencer Central has been a regular presence at the 84th annual event, helping the thousands of attendees kick-start their ride to suppressor ownership.

“This year, we have a great selection of high-quality suppressors, including award-winning BANISH silencers and accessories available for purchase,” said Jess Poncelet, senior manager of marketing, media and events.

“You can find us at three convenient locations, with suppressor experts on hand to answer firearm questions, take you through the paperwork process and show how Silencer Central makes buying a silencer simple.”

Every silencer purchase also includes a free Silencer Central Sturgis Rally T-shirt, while supplies last.

New this year, the Silencer Central team is hosting daily giveaways at all three locations, including T-shirts, suppressor accessories, free tax stamps and even free silencers! Visit one of the three locations to register to win, with daily prizes drawn at 3 p.m.

Here’s where to find the Silencer Central team:

• Black Hills Harley-Davidson, 1040 Harley-Davidson Way, Rapid City – through Aug. 10

Black Hills Harley-Davidson is a full-service Harley-Davidson dealership and is home to the largest selection of Harley-Davidson motorcycles, parts, accessories and MotorClothes® apparel in the Midwest.

• One-Eyed Jacks Saloon, 1304 Main St., Sturgis — through Aug. 11

Sitting along Main Street, the three-story-tall building of One-Eyed Jack’s Saloon is the biggest bar in Sturgis. Known for its nightlife, events and history, One-Eyed Jacks is a must-stop for all Sturgis attendees.

• Full Throttle Saloon, 19942 SD Highway 79, Vale – through Aug. 11

The world’s largest biker bar, the Full Throttle Saloon, is the epicenter of the Sturgis Motorcycle Rally, which attracts an estimated 700,000 partygoers.

“With historically fast ATF approval times, the rally presents a prime occasion for customers to conveniently purchase their next suppressor, taking advantage of our streamlined processes,” Poncelet said.

Silencer Central’s team takes care of photos, fingerprints and necessary forms on-site at the Sturgis Rally, plus will help customers select the perfect suppressor and get ready to enjoy it.

“Attending the Sturgis Motorcycle Rally is crucial for Silencer Central because it is one of the few events that attracts attendees from nearly every state across the country,” Poncelet said.

“This unique gathering provides an unparalleled opportunity to reach a diverse and widespread audience, allowing us to connect with potential customers who might not be accessible through other events. This year’s event especially presents a prime occasion for customers to conveniently purchase their next suppressor, taking advantage of our streamlined processes.”