Oct. 16, 2025

This event listing is sponsored by expo for her.

Ladies: Whether you’re an annual fan, a new visitor or it has been awhile since you’ve taken in the expo for her, don’t miss it this weekend.

The popular event is back for its 19th year at the Sioux Falls Convention Center, running from noon to 8 p.m. Friday and 9 a.m. to 3 p.m. Saturday.

“I would love for everyone to attend and enjoy a fun weekend at the expo for her,” founder Angela Ellerbroek said.

“I started this show for women to take time for themselves – to shop, to try a new hobby they have not had time to try, and to relax. It was purposely designed to fall on opening pheasant weekend every year. It was not a coincidence!”

The first 100 people each day will receive a goody bag full of items, and door prizes will be given out every hour!

This year, attendees can expect a fantastic mix of vendors, “featuring a little bit of everything,” Ellerbroek  added.

“It is the perfect time to start your holiday shopping! Boutique clothing, jewelry, shoes, accessories, health and wellness, pampering, home decor, foods, wine, children’s items and so much more.”

Interactive sessions feature memoir writing, essential oil insights, backyard chicken keeping, day trips around our area of South Dakota, journaling, making a macrame project and even a kitten meet-and-greet. You can see the entire seminar schedule at etcsiouxfalls.com.

“The expo for her is designed as a ladies day out,” Ellerbroek said.

“Moms and daughters and girlfriends have been making it an annual weekend of fun since 2006! There is plenty to fill a day with seminars, food samples, a glass of wine and shopping.”

The Edith Sanford Breast Cancer mobile mammogram truck also will be on-site from noon to 7 p.m. Friday and 9 a.m. to 3 p.m. Saturday. To schedule your mammogram, please call 605-312-3400. Walk-ons also are welcome on a first come, first served basis.

Get your tickets at the Sioux Falls Convention Center. They’re $7 or $6 if you bring a canned food donation to Feeding South Dakota.

For more information, please see etcsiouxfalls.com or follow expo for her on Facebook.