Aug. 4, 2021

Waxing the City has expanded to the east side of Sioux Falls at Dawley Farm Village and partnered with a celebrity brow service. 

The location will help support existing customers commuting to the original location at 57th Street and Louise Avenue, franchisee Kim Hoffman said.

“Just being able to service Dawley Farms and that whole area of Sioux Falls is going to be a great opportunity for us to gain clients and service that area of town,” she said.

Waxing the City offers a variety of services, from hair removal for men’s backs to Brazilian waxes.

“We offer full body waxing for both men and women,” Hoffman said.

Recently, the franchise has begun to prioritize its brow services, she said.

That includes a partnership with Kelly Baker Brows, a brow and beauty bar based out of Los Angeles that is known for its work with the Kardashians and actress Zendaya. Baker’s services will be offered at both locations.

“We have partnered with Kelly Baker; she is famous for her brows, and that is going to be something really up and coming for Waxing the City,” Hoffman said.

Waxing the City is always adding new services, she said.

“We specialize in adding enhancements to our waxes. For example, you can add a rejuvenating eye treatment, hydrating lip treatment, body mask or a foot mask to your wax.”

Hours for the new location are  9 a.m. to 8 p.m. weekdays and 9 a.m. to 4 p.m. Saturday.