May 6, 2022

Sioux Falls-based marketing and advertising firm HenkinSchultz has been named the marketing agency for “Bat Out of Hell – The Musical.”

The show will debut at the Paris Las Vegas Hotel & Casino this fall and return to London’s West End in 2023.

HenkinSchultz will be responsible for the messaging, advertising, digital and traditional media, design and nontraditional marketing for the show.

To commemorate the announcement, the firm will be illuminating its building “hellish red” and adding special “Bat Out of Hell” window signage at the location along 69th Street west of Western Avenue.

“This is very exciting for us because it shows our creativity and talent can go up against the best in the world in one of the most exciting places in the world,” founder Kirby Schultz said in a statement.

The award-winning production is a “Rocky Horror, Romeo and Juliet celebration of star-crossed lovers from opposite sides of the tracks caught in a city teetering on the brink of disaster,” HenkinSchultz said.

The show’s script, music and lyrics are by Jim Steinman, who incorporated iconic songs from Meatloaf’s “Bat Out of Hell” albums.

Ticket prices, performance times and casting for both the Las Vegas and London productions will be announced at a later date.