Jan. 13, 2022

Sanford Health has sold its Profile by Sanford business.

The buyer is North Carolina-based Ten Oaks Group, a family office investment firm.

Sanford opened the first Profile store in Sioux Falls in 2012. In the following decade, it grew to 150 locations nationwide with 70 franchisee owners. Its website shows 98 locations currently open.

The business model largely focused on a science-based approach to weight loss and management with an emphasis on health coaching; a line of meal-replacement shakes, bars and foods; and a delivery service added last year offering freshly made meals.

The move comes as Sanford continues “to thoughtfully evaluate our business portfolio with the goal of strengthening our focus on our core mission of providing health care to the patients, residents and communities we serve,” chief financial officer Michelle Bruhn said in a statement.

“Profile by Sanford has spent the past decade on a journey to become the leading health and nutrition program in the United States. Thousands of members have lost more than 3 million pounds using Profile’s science-backed coaching approach. This opportunity will give Profile the flexibility and autonomy to grow strategically with new partners, while allowing Sanford Health to reinvest critical resources into the delivery of health care. Profile members and employees should not experience any disruptions during this transition.”

One year ago, Entrepreneur magazine’s Franchise 500 named Profile the best in its field, recognizing its “outstanding performance in areas including unit growth, financial strength and stability, and brand power.”

There are approximately 200 Profile employees companywide, including the corporate staff in Sioux Falls and the retail staff in the stores.