Feb. 19, 2018

There’s a new owner for Posh Boutique, which marks one decade in business this year at The Bridges at 57th.

Sioux Falls native and visual merchandiser Alyssa Nix bought the business from Jenny Kaiser, who founded it in 2008, and Becky Wiswall, co-owner and manager. Kaiser and Wiswall are planning to open a boutique in Colorado.

Nix was introduced to Posh as a shopper and then connected with it through her business, Visuals by Nix. She has designed window displays for the boutique in recent holiday seasons.

“When they decided they wanted to sell, they approached me and asked if I’d be interested,” she said. “I wasn’t really expecting it, but I thought about it for a couple days and thought I’d be crazy to not consider it.”

Nix grew up in Sioux Falls and earned her bachelor’s degree in fashion retail management at the New England Institute of Art. She spent time in the Boston area after graduation, working on the visual team and in sales at Nordstrom and as a visual manager at Talbots.

“I really wanted to get training in some bigger stores,” she said. “I was really fortunate at both those store that I had a lot of corporate training.”

In Sioux Falls, Posh helps fill a fashion niche, Nix said.

“I really like how minimalist and clean it is. I love the brands. I love the higher-end fashion that you would see in a Nordstrom or Bloomingdale’s that we just don’t have in Sioux Falls. And the premium denim is really a go-to for shoppers.”

The transition in ownership “went really smooth,” Nix added. She doesn’t plan to make major changes. The name will stay, and she’s refreshing the website, poshboutiquesf.com. She plans to eventually add e-commerce.

“I want to keep a lot of the staple brands and keep what customers really like and bring in a few new brands and put my own take on the store,” Nix said. “Being a visual merchandiser, I’ll definitely bring in new fixtures, and you can expect a lot of fun window displays and some new decor. But I want to keep that minimalist feel that makes it so shoppable.”

She also will keep her Visuals by Nix business and do consulting for businesses outside of women’s clothing as well as home design.