Online boutique Glamour Defined to open shop in Harrisburg

By Jodi Schwan

A popular online boutique that has outgrown the owner’s home is moving to Harrisburg.

Katie Iverson started Glamour Defined two years ago as an online retailer that offered in-home trunk shows.

“We’re doing anywhere from 10 to 15 a month, and it was kind of getting out of control,” she said. “I was running open hours straight from my home, so it just seemed like the right choice to get it out of the house. Plus, we were growing online at a rapid pace, and we wanted to give that (in-store) experience to our customers because they certainly deserve it.”

She is leasing space in a retail center near the new Fareway under construction in Harrisburg. The grocery store is scheduled to open before the end of the year.

Glamour Defined’s 3,000-square-foot space will be divided between a merchandised storefront and an online fulfillment center.

The boutique has distinguished itself by carrying “more tailored, class pieces you’ll be able to wear two to three years from now instead of two to three months from now because fast-fashion goes very quickly,” Iverson said.

The majority of pieces are priced at less than $50.

“But we also have quality in mind,” she said. “We have a Banana Republic client on an Old Navy budget.”

The plan is to open the boutique in September.

Online boutique Glamour Defined to open shop in Harrisburg

A popular online boutique that has outgrown the owner’s home is moving to Harrisburg.

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