July 30, 2025

This piece is sponsored by Sioux Falls Ford Lincoln.

Get ready to experience Lincoln vehicles in Sioux Falls like never before.

The brand’s new dealership has opened, adjacent to sister business Sioux Falls Ford at 4901 W. 26th St.

The stand-alone building offers 6,000 square feet solely dedicated to Lincoln vehicles and their owners.

“It’s incredible,” said Chris Brown, regional manager for Lincoln.

“They did such a great job and got the facility up and running in a few short months with all the details locked in and then pulled off an amazing event with great turnout. You can really see how the community took it in and wanted to be part of such a celebration and investment. We couldn’t be more excited for their organization and for us as a brand as they go into the future.”

The 12-person team at Sioux Falls Lincoln is led by dealer principal Ed Bloom and general manager Josh Mills.

“I think the new location is a home run,” Bloom said. “The first thing you’ll notice is the new building pops. It’s a different color from Sioux Falls Ford and has a big, bold Lincoln brand on the front that’s very noticeable as people drive by in the Lake Lorraine area.”

The feedback from guests “has been really positive,” Bloom added. “They love the style and the look and flow of the building, and what I’m really excited about is that it creates a shopping experience, yet it’s private for guests that want that nice personal touch.”

A newly hired Lincoln concierge will greet guests and take care of needs from scheduling to ensuring the team knows who will be coming in for service.

“Her role is to focus on guest experience,” Mills said. “If a guest needs help — anything from something to drink to a loaner vehicle — she’s dedicated to that and will be our go-to.”

The new building is mostly show floor, with a double-wide service reception area to drop off cars. A dedicated staff for pickup and delivery will continue to bring vehicles to and from their owners as well.

“If you never want to visit, we’re happy to bring your vehicle to and from the dealership and supply you with a loaner,” Bloom said.

“But while you’re here, you’ll find oversized, comfortable seating inside plus a dedicated spot to drop your vehicle off where we’ll immediately handle it and you can be on your way in a loaner as needed.”

Inside, the design is filled with glass, bringing an open yet private feel.

The new space also allows Sioux Falls to participate in the Lincoln Black Label program. Black Label vehicles feature world-class materials and exclusive design elements, while their owners enjoy special warranty and service-related privileges.

A dedicated lounge within the new dealership allows guests to consult on options for colors and interiors.

“It’s a fitting setting for a luxury guest,” Mills said. “It’s exciting for us to begin welcoming people into the new space.”

The new location is all about meeting clients on their terms with a luxury experience that exceeds expectations, Brown said.

“We’ve seen greater consideration for Lincoln nationwide just by having that elevated facility,” he said.

“I’ve been exceptionally impressed by the team in Sioux Falls — their dedication to the brand, their passion and the overall culture they instill with their team day in and day out. I’m super-excited to see them put the full dedicated workforce they have into their facility, and I know it will be successful.”

Hours for the new location will match Sioux Falls Ford: 9 a.m. to 8 p.m. Monday through Thursday, 9 a.m. to 7 p.m. Friday and 8 a.m. to 6 p.m. Saturday.