July 6, 2023

This paid piece is sponsored by Lemonly.

Whether you’re giving a keynote presentation or holding down the fort at your company’s trade show booth, having polished visuals helps your brand and your message stand out to event attendees. 

Pique interest with exceptional slides

Why spoil a top-tier stage presence with subpar slides? Slides that seem generic or sloppy can undermine an otherwise great presentation. 

Start with making sure your slides are readable with adequate contrast between text and background colors, large-enough type and an easy-to-understand font. But that’s just the beginning. 

Default templates are boring. They’re functional, sure, but your audience may have seen those pre-made colors and fonts and layouts dozens of times in their professional careers. Give them something they haven’t seen before. Your content deserves it. 

Polished, customized slides show off your brand — whether it’s your company’s brand or your personal brand as an executive or subject matter expert. They also  reinforce your authority and show you put time and effort into your talk. Even a custom pattern or icon set can add a little something to your conference slide deck. 

As a bonus to conclude your talk, direct your audience to a landing page on your website with more information, a copy of your slides and a coordinating visual look.  

Read more about best practices for designing presentation slides from Lemonly.

Create traction at your trade show booth

The convention floor can be chaotic. The best thing you can do for your brand in that environment is stand out. From your backdrop and banners to your handouts and swag items, the visuals you bring to the booth should be polished, eye-catching and relevant to your organization and its message.

Invest in backdrops and banners that showcase the best of your brand in a way that won’t need updating every year. Remember these large-scale visuals are meant to grab attention — not explain everything you do. Sometimes, a logo, some bold color and a tagline are all you need.

When you’ve captured your visitors’ interest and gotten them to the booth, you can support your conversation with more engaging visual materials — polished, professional brochures and handouts that lay out your organization’s value in an easily digestible way.

Informational handouts are great. Tactical, useful resources your booth visitors can put to use after they leave the convention are even better — like a template to help your audience plan something related to your industry or a quiz or survey that helps interested customers decide which of your products or services best addresses their needs.

You can walk through interactive, do-it-yourself handouts like these with your booth visitors or provide materials as takeaways to reengage their interest after the event.

Make it visual and make an impression

To take your conference or trade show presence even further, a targeted pre- or post-event media campaign can help build buzz for your booth or session and capture interested leads. Social media templates and custom graphics can help augment your physical materials online where attendees may be joining the conversation, creating an impactful package of visual content.

Going the extra mile to create customized and captivating materials helps elevate your brand and message, leaving a lasting impression on professional event attendees. 

If you’d like to learn more about how visuals can help tell your organization’s story in person or online, the team of visual content experts at Lemonly can help you achieve your content and clarity goals.