March 8, 2021

Hy-Vee is partnering with an Ohio-based nail salon to add the service in several grocery stores.

The W Nail Bar is an all-natural nail bar that offers a variety of services, including manicures, pedicures, nail art, waxing, tinting and more.

The first one will open in April in Bettendorf, Iowa. Sioux Falls stores haven’t made the list of new locations yet.

“Through our partnership with The W Nail Bar, we are revolutionizing the way customers shop in our stores by bringing engaging, experiential and convenient services to our customers,” Randy Edeker, Hy-Vee’s chairman, CEO and president, said in a statement. “We are proud to launch this partnership with a company that shares many of the same goals that we do at Hy-Vee, including innovative offerings and exceptional customer service.”

The W Nail Bar was founded by two sisters in Ohio who grew up working in their family’s grocery store before pursuing other careers and opening their first nail bar in 2015.

At the Hy-Vee locations, full-service manicures will start at $35 and full-service pedicures will start at $55. Monthly memberships are available.

The W Nail Bar also has its own line of all-natural, handmade products that soon will be available at select Hy-Vee locations.