By Jodi Schwan

HenkinSchultz Creative Services co-founder Joe Henkin is retiring.

Henkin, 65, founded the advertising firm with Kirby Schultz 25 years ago.

“Kirby and I had a big laugh most every day, and I will miss that,” he said in a statement, calling his co-founder “an incredible creative and marketing genius.”

“I’ve had the joy of working with wonderful people and thinkers over all those years,” he continued. “ HenkinSchultz is in good hands with our new partners and exceptionally talented people.”

Last year, the firm announced three new partners: Becka Burger, Jason Jellis and Joey Schultz.

Henkin said he plans to remain in Sioux Falls.

“I plan to continue my civic involvement. Sioux Falls has been so good to my family and business, and I’d like to help continue our unmatched quality of life,” he said.

The firm will continue to be called HenkinSchultz, Schultz said. The founders continue to co-own their iconic office building near 69th Street and Western Avenue.

Schultz said he has no immediate plans to retire.

“It’s a renewed energy. Things businesswise are really good, and staffwise are probably the best ever, not with just the amount of ability and talent, but the spirit is really high,” he said.