Jan. 22, 2024

This paid piece is sponsored by Click Rain.

If anything is constant within digital marketing, it’s that something is being disrupted. And the past 12 months have been full of disruptions, new technologies, evolving user behaviors and so much more. Are you or your team looking to get a handle on the state of digital marketing in 2024? Please join us for Trendigital.

Click Rain Inc.’s annual digital marketing conference, Trendigital, is Feb. 8. We’re excited to bring together the region’s best and brightest for an afternoon of learning and networking. The schedule and topics are focused on answering the “What’s coming next?” questions, providing tactical resources for elevating digital marketing, looking at all that artificial intelligence can offer marketers and offering insight on how to leverage new tools.

What to expect

• Samantha Allen of Carson Group will give the opening keynote. Allen produces a monthly LinkedIn newsletter, The Digital Debrief, highlighting all the changes and updates that have occurred in the past month on various social and digital channels. Her talk will bring The Digital Debrief to life and share the state of digital marketing.

• It has been said for years that cookies are going away, and you need more first-party data. But how do you get started? Chelsea Redinger of Click Rain will share how to harness first-party data, introduce media channels that thrive without cookies and provide ways to optimize your media strategy for a new era.

• You want your website to rank well on Google, but it’s all changing. Dale Bertrand, founder of Fire&Spark™ and an AI and search engine optimization expert, will share tools and strategies for using AI for SEO and content to increase your productivity and overall marketing results.

• There is a lot of buzz around AI within marketing, but how do you get started, where do you focus and how can you implement without spending too much time testing and trying everything out? The afternoon will close with a lightning talk series focused on AI.

  • AI ethics: Do you have a stance on AI? Should you? Is your team on the same page with AI implementation?

  • AI in design and animation: Tools and strategies for designers to leverage AI.

  • AI in marketing strategies: Tools to help make your marketing teams more productive and spend less time on busy work.

  • AI in brand writing: Understand prompts and how to train AI to sound like your brand voice.

New this year

To provide opportunities to go deeper into specific digital marketing topics and to collaborate with other marketing professionals, we are launching Trendigital Workshops. We’ll host two workshops on the morning of Feb. 8 at Click Rain Inc. headquarters. One will focus on website accessibility, and the other will focus on leveraging Google Analytics 4 and Google Ads.

Our team looks forward to another great year of building relationships with the marketing community. Get your tickets today.