March 23, 2022

This paid piece is sponsored by Experience Sioux Falls, formerly the Sioux Falls Convention & Visitors Bureau.

Former president and chief operating officer of The Ritz-Carlton Hotel Co. Horst Schulze will speak May 3 at Experience Sioux Falls’ Visitor Industry Luncheon, co-sponsored by Lloyd Cos.

As one of the most respected hotel brands worldwide and under Schulze’s leadership, the company won an unprecedented two Malcom Baldridge National Quality Awards in the service category and has been continuously voted “best hotel company in the world” by convention and trade publications. The Ritz-Carlton Hotel Co. is considered the benchmark for service excellence.

Schulze is a recognized leader in the service world. His vision has helped reshape customer service concepts in hospitality and service industries.

During the Visitor Industry Luncheon, Schulze will talk about why service matters, a topic that can make or break any business.

“Yes, our event will be celebrating the visitor industry, but people in any industry will be able to glean valuable insights from Mr. Schulze,” said Teri Schmidt, Experience Sioux Falls executive director. “Customer service is an integral part of any business or organization’s success. I honestly can’t think of anyone who doesn’t value how they are treated. Customer service applies to every employee in every organization.”

Whether you are a front-line employee or a CEO, good customer service is essential to maintaining a positive brand reputation and building relationships with your customers.

Individuals throughout the community will be recognized during the Visitor Industry Awards, including front-line employees across four categories.

The Visitor Industry Luncheon will take place at the Sioux Falls Convention Center from 11:30 a.m. to 1:30 p.m. May 3. Reserve your tickets to learn from Horst Schulze by going to ExperienceSiouxFalls.com/Luncheon.