Dec. 17, 2021

Vision Care Associates is moving its downtown office to a prominent spot on Phillips Avenue.

It will be in the Telford building at 331 S. Phillips Ave. in the space that most recently was Luca’s Boutique.

Vision Care Associates has been downtown for nearly 20 years and is moving from Main Avenue.

The new location “will look much different than the old location on Main,” said Dr. Jarrell Freitag, who will be the sole provider at the downtown location.

“We are focusing on bringing a modern and sophisticated boutique eyewear experience to the heart of the ever-growing metro of Sioux Falls. Vision Care is excited to have a larger and more open space on Phillips Avenue to share with the patrons of downtown Sioux Falls.”

The location also will offer “the latest and greater equipment and technology,” he added.

The plan is to open early next year. For now, Freitag is working out of Vision Care’s other Sioux Falls location at 200 W. 37th St.