Dec. 15, 2025

Primp boutique is closing its four remaining stores, including the one in downtown Sioux Falls.

The Minnesota-based boutique was founded in 2010 and expanded to Sioux Falls in 2016 at 204 S. Phillips Ave.

Co-founder Wesley Uthus announced on social media that the last day in business will be Dec. 23, but today is expected to be the last day at the Sioux Falls store.

All inventory is deeply discounted, and shoppers can use up gift cards and loyalty points until the closure.

At its height, Primp had nine stores.

Uthus spoke about downsizing over time and the shifts that recent years had demanded in this Twin Cities Business article.