Jan. 11, 2024

Sold-out concerts helped drive a second consecutive record year for the Denny Sanford Premier Center.

The property ended 2023 with its highest revenue and profitability in its history, according to a statement from the venue.

Concerts included Jelly Roll, MercyMe with Tobymac and Zach Williams, Cody Johnson, Journey, Zach Bryan and more. The venue welcomed over 380,000 guests through its doors.

The Denny Sanford Premier Center is managed by ASM Global. The venue was one of six nationwide nominated for the 2023 Arena of the Year title from the Academy of Country Music Awards.

“The team here has worked tirelessly to make this complex the leader in the region that it is today,” Mike Krewson, general manager for the Premier Center complex, said in a statement.

“We continue to raise the bar year after year, increasing our event offerings and elevating the guest experience, whether the caliber of talent or more diverse food and beverage choices. Clearly, our efforts have paid off as we are seeing an increase in revenue, attendance and support from our partners and the community.  We look forward to continuing this upward path and are excited to see more successes in the years to come.”

The Premier Center had its highest in-kind donations in venue history with more than $20,000 worth of tickets donated throughout the year to nearly 70 nonprofit organizations.

This year’s early lineup of events includes Sioux Falls Stampede and Augustana University hockey, two nights of the Toughest Monster Truck Tour performances, Disturbed’s “Take Back Your Life Tour,” Dr. Jordan Peterson, The Summit League Basketball Championships and a regional tournament for the NCAA Division I men’s hockey championship.

With concerts filling the calendar, Premier Center plans for big year ahead