Chipotle launches customizable digital-only menu item

March 10, 2021

Chipotle is adding its first new customizable menu item in 17 years — but you’ll have to go online to get it.

The new handcrafted quesadilla will be available to order online only beginning Thursday.

The restaurant chain said a quesadilla has been one of its most talked about menu items on social media.

“We’re so excited to answer the call from fans and introduce one of the most highly anticipated menu items in our brand’s history,” chief marketing officer Chris Brandt said in a statement. “The Hand-Crafted Quesadilla brings so many new possibilities to our menu, and fans will love exploring fresh flavor combinations through its sides and salsa options.”

Chipotle’s quesadilla is filled with Monterey Jack cheese and chicken, steak, carnitas, barbacoa, fajita veggies or sofritas, which is tofu. The flour tortilla is folded and pressed using a new custom oven, which melts the cheese and enables restaurants to make quesadillas more quickly and conveniently. Customers can pick three salsas or sides, including fresh tomato salsa, sour cream or hand-mashed guacamole for an extra charge.

Order it through March 21, and Chipotle will waive the delivery fee through the Chipotle app or its website.

Chipotle opened its first Sioux Falls restaurant in December at Empire Place in front of The Empire Mall.

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Chipotle launches customizable digital-only menu item

Chipotle is adding its first new customizable menu item in 17 years — but you’ll have to go online to get it.

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