Brandon boutique to hold big sale in new warehouse

Aug. 7, 2019

Five years ago, Amanda Christopherson was selling clothing online out of the basement of her Brandon home.

Then, it progressed to little pop-up shops in her garage.

This week, her business – Beautique – prepares to open a 10,000-square-foot warehouse in Brandon, supporting both her growing online business and her retail storefront nearby.

“We’re going to move all our sale items over there, and we won’t be moved in yet, so it will be perfect, and it won’t be confusing with what’s on sale and what’s not,” Christopherson said.

“It’s spring and summer mainly, some overstock from last winter and shoes too.”

When she first moved into her current retail spot at 513 N. Splitrock Blvd., a loft above the space served as storage for her online inventory. That didn’t last long. A year ago, she opened a 3,400-square-foot warehouse. That, too, is now packed.

But with almost 280,000 followers on Facebook and a VIP group of 22,000, Christopherson serves a growing national customer base.

“We had to be careful because we didn’t have room to grow until we moved into our warehouse.”

The warehouse at 803 N. Ninth Ave. will host a VIP event from 5 to 8 p.m. Friday. Customers will pre-purchase a medium-size bag for $50 or a large one for $100 and can fill it with as much merchandise as possible. That also includes a ticket to the VIP line Saturday, when the warehouse will be open from 10 a.m. to 4 p.m. Merchandise will be priced at $5, $10 or $15.

Multiple VIP bags can be purchased. To reserve one, click here.

“We usually do a bag sale at the store twice a year, so instead of that – which gets crazy and people have to stay outside – we figured we’d do this,” Christopherson said.

“We just have a lot and want to get new in.”

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Brandon boutique to hold big sale in new warehouse

Five years ago, Amanda Christopherson was selling clothing online out of the basement of her Brandon home. This week, shoppers will storm her new 10,000-square-foot warehouse for Beautique’s big sale.

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