June 16, 2025

A bar owner in the West Sioux neighborhood has opened an adjacent taco shop.

Rosy’s Tacos started as the food truck Rosi’s Tacos five years ago outside Juan Nuno’s La Carreta Bar at 2309 W. Madison St. He didn’t operate it last year but planned to return this season — that changed when he got the chance to take over the vacant Watecha Bowl space next to his bar. After deciding to open the restaurant, he sold the food truck.

“It’s a great opportunity for me to come back in a restaurant place,” said Nuno, who moved to the U.S. almost 30 years ago from a small town near Guadalajara, Jalisco, in central Mexico. He has lived in Sioux Falls since 2002 and worked at Berry Plastics until opening the bar in 2019.

The restaurant is named after his oldest daughter Rosa, who goes by Rosi. That’s how Nuno meant to spell the restaurant name, but for the logo, “we put it with the ‘y’ accidentally.”

Juan Nuno and his youngest daughter, Ana

No matter if you spell it Rosi’s or Rosy’s, customers will find the same style of cooking as before, Nuno said.

“We’re going to try to keep the Mexican flavors into it as much as we can. I want everybody to like the food. We’ll try to serve everybody the best we can.”

Rosy’s specializes in birria, the slow-cooked shredded beef that’s full of flavor. It’s used on tacos and nachos, in ramen, as a plate with rice and beans and for the popular quesabirria, with the meat and melted cheese inside grilled corn tortillas with consome for dipping.

Other meat choices include asada, ground beef, chicken, shrimp, adobada, carnitas, chicharron, lengua, which is beef tongue, and tripa, or small intestines.

In addition to tacos and burritos, there are tortas, quesadillas, sopes, carne asada, fajitas, chile rellenos, nachos, carne asada fries, enchiladas and flautas. Soups such as pozole and menudo are served daily unlike some Mexican restaurants where they’re available only on the weekend, Nuno said.

“That way we can be a little bit different, have a little bit more than just tacos and tortas,” he said.

A kids menu includes a taco meal, quesadillas and chicken nuggets.

The restaurant serves fountain and bottled Pepsi products, Mexican soft drinks by the bottle, aguas frescas and coffee, which comes with Mexican sweet bread for $3.

Customers order at the counter, and servers bring the food into the dining room.

Rosy’s Tacos at 2305 W. Madison St. opens at 9 a.m. daily, closing at 9 p.m. Sunday through Thursday and 3 a.m. Friday and Saturday nights.