May 30, 2023

This paid piece is sponsored by Click Rain.

Video prompts an estimated 80 percent of internet traffic. With typically higher conversions, strategically placed video can increase return on investment. When applied to your marketing efforts, it becomes an effective way to engage audiences.

It’s not called show or tell

A single video can show and tell your audience all about your business. Static images and supporting text also say a lot, but movement, audio and text together can capture attention and say much more.

With video, you can invest in a chance to share your story the way it was intended and in a way that has the most return.

Benefits of video in marketing

Your business can use video and animation assets to bridge language, learning and ability barriers to access a broader audience. Directing information to different senses makes content more consumable.

Video offers the choice to listen, read and watch. Here are a few places to reach your audience online with video and animation:

• Interactive video: Connected TV with streaming platforms.
• Social video: Stories and reels.
• Websites: Testimonials and scalable vector graphic animations.

Video can level up your business. You can get more views and conversions most effectively with polished video content tailored to your audience.

Consistent themes in video drive messaging on all mediums, creating a so-called red thread. The concept of red thread marketing ensures strategies, messaging and branding are tied together seamlessly across efforts for cohesion. Again, more action means more reaction and interaction with your business.

Making marketing magic

Dan Ludeman, associate director of video at Click Rain, has a vast knowledge of his craft. Working with clients such as First Dakota National Bank, South Dakota State University, Adobe and Regency Hotel Management, he can attest to the importance of video in marketing. For over 15 years, he has been making stories come to life on screen, showcasing the value video brings businesses.

“Video is a remarkable tool, capable of highlighting not only the identity of a company or individual but also molding and shaping the very essence of who we are,” Ludeman said.

Ready for action?

Remember to show and tell. Be polished and engaging, but above all, be accessible. These guidelines in conjunction with a strong strategy will get you ready to call it a wrap. Read more about video success metrics in Video: The #1 Marketing Medium.

If you’re looking for video marketing services to capture your business in the right light, Click Rain can help. Our creative crew will work with you to develop a strategic approach that captures your audience. Contact us as you get rolling, and we can talk shop. Coffee’s on us.