June 27, 2022

This paid piece is sponsored by Silencer Central.

The new headquarters for Silencer Central has a “wow” factor from the moment you walk in – and with good reason.

“Silencer Central doesn’t want to just be any employer within Sioux Falls. We really want to be a destination employer, where people find opportunities and move to the community to work here,” director of marketing Terra Vennard said.

“Our commitment to the building was to give our team an experience worthy of that standard, just as we match that in our compensation and benefits. So when our employees come to work, the space is designed to feel like home.”

In some ways, returning to the former Cigna Home Delivery Pharmacy building at 4901 N. Fourth Ave. is like a homecoming for Silencer Central founder Brandon Maddox. He worked here when he originally moved to Sioux Falls from Florida decades ago.

He didn’t realize the 35,000-square-foot building was for sale until he stumbled on it looking to buy a house – and it turned out to be the perfect place to consolidate multiple Silencer Central offices, production and warehouse space.

“It’s been fun because as our team as moved in, we’re getting to know and work with people from other facilities now that we’re in one central location,” Vennard said.

And the building itself now looks nothing like the place where Maddox used to work.

“We took it from an ’80s-style building to a modern place with a very open floor plan, contemporary finishes throughout and some really experiential elements for our team,” Vennard said.

The building before its renovation

“There’s a snacks and drink area and some touch-down spaces to get away from your team, have a meeting or take a break from more typical cubicle space.”

The office is a mix of private offices and work systems, but “there’s a lot of glass, so it’s a very commingled space, and you don’t feel like there are closed-off spots,” Vennard said.

“We have a large break area with activity spaces for the team, bar seating around the lunchroom and different size common spaces for when you need some time away from your desk.”

There’s all new furniture throughout the office, which has about 90 people working there now and the ability to double that.

“All our desks can raise and lower, and are motorized, so people are really enjoying that, and it all just looks so nice. It communicates to the team how much we value them,” Vennard said.

There’s also a media room for interviews and podcasts, which Silencer Central does frequently. The fast-growing company does business in 42 states supplying silencers, or suppressors, to the hunting and firearms industry.

In recent years, sales have topped 100,000 silencers, most purchased online for home delivery.

“We are growing quickly, and this office is designed to accommodate that,” Vennard said. “Our team is really enjoying it as we all learn to work together in the same space.”

Silencer Central officially will open the new headquarters this week with a two-day event thanking employees and the community. It will include a traditional company picnic, games, prizes and a free community concert.

“Our tickets to the concert sold out, so we can’t wait to celebrate both with the community and our employees and have a really memorable grand opening,” Vennard said.

Want to join the team at Silencer Central? It’s growing, so there are always new opportunities. For a list of current openings, click here.