Sept. 27, 2023

This paid piece is sponsored by MarketBeat.

In the fast-paced world of modern work, there’s a buzzword gaining momentum: employee experience.

It’s not just about salaries and perks; it’s also about how people feel at work. It’s how businesses, regardless of size or industry, can angle for talent in today’s highly competitive environment. MarketBeat, a Sioux Falls-based financial media company, offers a distinct model for an employee-first approach to business.

At first glance, MarketBeat may seem like other small businesses, with one location and a small team of 14 employees. Take a closer peek, and you’ll discover this company is far from the norm.

MarketBeat’s approach lies in three key areas: offering a variety of unique benefits, building a strong workplace culture that thrives on flexibility and encouraging ongoing employee growth. This winning combination provides an exceptional employee experience.

MarketBeat employees gather to discuss goals.

Comprehensive benefits

One of the best ways to attract and retain employees involves providing benefits that employees actually want. Employees can commit fully to their jobs when they no longer have to worry constantly about personal matters such as affording medical procedures or finding time for activities outside of work. A comprehensive benefits package not only enhances job satisfaction but also nurtures a stronger commitment to daily responsibilities and the business’ overall success.

“At MarketBeat, we pride ourselves on treating our employees well. We cover employee health insurance, offer a generous 401(k) plan, engage in a quarterly bonus program, encourage employees to volunteer when they feel called and allow them to have their voice heard in philanthropic decisions, among several other benefits,” founder and CEO Matt Paulson said.

MarketBeat employees volunteering at EmBe’s Dress for Success closet sale

MarketBeat’s wide range of benefits and supplemental perks encompass more than traditional packages. Employees enjoy a one-of-a-kind office environment and engage in a variety of unique activities, striking the perfect balance between hard work and pure enjoyment.

“We’re always up to something fun at MarketBeat,” said Laycee Kluin, digital marketing strategist. “We enjoy several catered lunches a week, happy hours, concerts, cooking classes, NFL games. The list goes on and on.”

MarketBeat team at a Minnesota Vikings preseason game

Culture of flexibility

Flexibility lies at the core of MarketBeat’s workplace culture. MarketBeat understands that life is multifaceted, so it provides an environment that works for employees, not against them. For example, employees are not required to take PTO for personal commitments such as doctor’s appointments, haircuts or oil changes. Instead, employees are trusted to get their job done, whenever and wherever, and are able to maximize their PTO for things that matter the most.

Arin Gonseth joined MarketBeat as vice president of finance in 2021, pivoting from a construction finance career.

“Becoming a mom, I found that aspects of my then-current path no longer served my needs. I set out to find a company that allowed me the flexibility to serve my family. As I reflect on that decision two years ago, I’m grateful that I found an opportunity to balance career and family and continued opportunities for growth,” Gonseth said.

MarketBeat ensures additional flexibility through bereavement leave, paid parental leave for the birth or adoption of a child and sabbatical leave, which provides an additional 80 hours of PTO and $5,000 every five years of employment.

“When MarketBeat announced our company sabbatical policy, I was thrilled because that meant I wouldn’t have to wait until my retirement years to take some of the long trips I’d dreamed of,” said Rebecca McKeever, software development lead. McKeever, who returned from a sabbatical in Hawaii earlier this year, said she gained a new sense of confidence, adventure and even more gratitude for her job and co-workers.

Rebecca McKeever enjoying her MarketBeat-sponsored sabbatical

Development opportunities

Andrew Peschong, technical support manager, recently was accepted into the Evan C. Nolte Leadership Sioux Falls program, where he will spend the next eight months learning about the community and fine-tuning his personal leadership skills.

“The excitement of starting Leadership Sioux Falls is only part of the story. Having an employer that not only encourages you to apply but also values your personal growth beyond the workplace, now that’s the kind of support you can’t put a price on,” Peschong said.

Whether honing leadership abilities through local programs, serving on boards or staying updated on emerging trends by attending national conferences, MarketBeat believes employee development invests in the company’s future.

“We’re constantly encouraged to get involved in the community, make connections and attend conferences. One of the notable moments for me when I thought, ‘Wow, this company really cares about its employees,’ was when we traveled to Florida last year for a company retreat. We spent the week setting goals, strategizing and, of course, strengthening connections with a little bit of fun,” Kluin said.

MarketBeat company retreat in Orlando, Florida

Companies that fall short of offering a well-rounded employee experience risk losing their best people. When a team of satisfied, loyal employees work together, companies achieve stability crucial for efficiency and growth. Low turnover means employees don’t cause disruptions and reduce productivity when they suddenly depart the company. As MarketBeat demonstrates, an unwavering commitment to employees can create an environment where people want to work and stay for the long term. MarketBeat’s dedication to creating a fulfilling work environment has resulted in an efficient, loyal team.

“By prioritizing our employees’ well-being and fostering a workplace where they feel valued and supported, we have achieved remarkable results regarding talent retention and business growth,” Paulson said. “While our unique approach to employee experience may not work for every company, recognizing that work is just one part of their lives has worked for us.”