Rust & Co. winds down storefront operations, looks to online future
Sept. 25, 2026
Sioux Falls boutique Rust & Co. is entering its final month in business for the storefront while looking to grow its online presence.
The store at The Bridges at 57th will be open at least through mid-October, possibly to the end of the month.
“It’s bittersweet,” said Stacey Roemen Utrera, who started the boutique with her husband, Tom Utrera, in 2018.
“We’re excited for this new chapter, but it definitely came out of the blue. It wasn’t really planned. So it’s been sad to see everyone say goodbye because we made a lot of friends through the store. But sometimes, life takes a turn you weren’t expecting.”
Tom already has started a new role in Bentonville, Arkansas, working for a global retailer as a fashion and product developer.
Stacey is staying in Sioux Falls to wind down the store, including selling many of the furniture pieces and fixtures.
“We’ve been here eight years, and it’s a pretty big store, so we have quite a bit left to sell,” she said, adding that there’s still new inventory coming because they continue to run the boutique online.
In-store merchandise is discounted, in some cases up to 80 percent off.
She plans to run the business online full time from Arkansas.
“We have a really nice online business, and I probably don’t invest as much time online as I should, with the store taking up a lot of time,” she said. “There’s only so many hours in the day, so you do what you can, and this will afford me the time to focus on online and building that to its potential, and that I’m really excited about.”
