Profile by Sanford starts Twin Cities push

Profile by Sanford picked the day after many people’s largest meal of the year to open its first location in the Twin Cities.

The weight-management business, which combines nutrition with lifestyle coaching, opened a franchise in Eden Prairie, Minn.

It’s the first of five planned stores in the Minneapolis market.

The new Profile location in Eden Prairie, Minn.

Profile already has helped almost 800 people in Minneapolis through the Profile Anywhere phone-based coaching model.

“Residents of the Twin Cities are known for their commitment to recreation and healthy lifestyles,” said Rick Ehrman, one of the lead investors in the Minneapolis franchise. “We know there’s an appetite here for what Profile by Sanford offers – a window into better living through healthier food and lifestyle coaching.”

Profile is headquartered in Sioux Falls and has stores in 14 states. Through its phone-based coaching service, Profile Anywhere, the company serves members in 49 states. The Profile program, which was developed by physicians and researchers at Sanford Health, started in 2012 and has helped members lose more than 1.26 million pounds.

“This is just the beginning of our commitment to the Twin Cities,” said Nate Malloy, vice president of Profile. “Members are empowered to improve their overall health and well-being through an evidence-based, sustainable program.”

Profile by Sanford starts Twin Cities push

Profile by Sanford picked the day after many people’s largest meal of the year to open its first location in the Twin Cities.

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