Meet Sanford’s new senior director of creative, digital strategy

Sept. 11, 2018

This week’s Up-and-Comer is Brooke Fitts, senior director of creative and digital strategy at Sanford Health.

Name: Brooke Fitts

Age: 35

Hometown: Brandon

What brought you to Sioux Falls?

My life has surrounded Sioux Falls by growing up in Hartford, attending college at Dakota State in Madison and now raising my family in Brandon, where my husband is originally from. My parents came to work in Sioux Falls from northeast Iowa in the early 1990s for their careers in manufacturing and nursing. My dad worked for Hutchinson Technology for over 15 years, and my mom has worked at Sanford for over 25 years.

What keeps you in Sioux Falls?

The people. My husband and I are rooted in this area because of our wonderful family and friends. Sioux Falls has been our source of work, entertainment and family activities. I see our family enjoying the community of Sioux Falls for a very long time.

What’s your favorite thing about your job?

The best part about my job is hearing the inspiring stories of those whom have changed lives through the efforts of Sanford Health. It truly fills my cup to know that I am working for an organization that is making a big impact both in our local communities as well as on a global scale. The opportunity to share and promote the Sanford story is a privilege — one that I know will make a difference in our community and in the lives of everyday people.

How did you get connected to your industry?

My background in marketing has been a gateway into many different types of industries. Having served in operational and innovation leadership positions, paired with my digital marketing and design background, taking on marketing strategies for an innovative health care system seemed to be a perfect next step in my career.

Describe Sanford Health in three words.

Strong, innovative health care.

What’s one business you’d like to see in Sioux Falls that isn’t here now?

Restoration Hardware.

Where do you see yourself in five years?

Healthy and happy in the Sioux Empire.

Meet Sanford’s new senior director of creative, digital strategy

This week’s Up-and-Comer is Brooke Fitts, senior director of creative and digital strategy at Sanford Health.

News Tip

Have a business news item to share with us?

Scroll to top