Target to retire classic brands, launch new ones

From staff reports

Got any Mossimo or Merona labels in your closet? They’re about to become vintage.

Minneapolis-based Target Corp. plans to phase out the long-time private-label clothing brands as it launches up to a dozen new ones.

According to Target, the new brands include:

A New Day, a versatile, mix-and-match women’s brand — coming in September. Expect a modern take on a classic aesthetic and incredible prints and patterns.

Goodfellow & Co., a modern-meets-classic line of men’s clothing, accessories and shoes — available in September — grounded “in exceptional fabric and fit.”

JoyLab, an athleisure line that complements Target’s C9 Champion activewear with “a little edgier, street-fashion vibe.” Launching in October, it’s fitness meets fashion and function.

Project 62, a modern home brand “thoughtfully designed for everyday life” with “chic options and more ways to bring your style to life across your home,” coming in September.

Target also has announced 600 store renovations will be done in the next three years, including upgrades to the apparel departments.

Target to retire classic brands, launch new ones

Got any Mossimo or Merona labels in your closet? They’re about to become vintage.

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