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Jan. 25, 2019
After a six-year absence, the Ford Ranger pickup has returned to the U.S. market, and the first one arrived on the Sioux Falls Ford Lincoln lot this week.
“Twelve more are on the way,” sales manager Kevin Rost said, and more will be coming. “We plan on selling several hundred a year.”
Over the years, customers have been asking if Ford was going to bring back the smaller pickup, he said.
Ford did, but the new midsize Ranger “is not even close to the old Ranger,” Rost said.
It’s 7/8ths of the size of an F-150, and “it’s an actual truck. It’s not on a car frame,” he said. It also features steel bumpers, a 10-speed transmission to help with power delivery and fuel economy, and a 2.3-liter EcoBoost engine. The fuel ratings are 24 mpg on the highway and 20 mpg around town, Rost said.
“I think the bread-and-butter truck is going to be the four-door” SuperCrew cab, Rost said. The SuperCab version with smaller back doors also is available.
With South Dakota’s weather, “everything we’re going to order will be four-wheel drive.”
Standard equipment is far beyond what the old Ranger had, and, of course, buyers will be able to find editions that are loaded with even more technology features.
The price will range from $36,000 to $44,000, Rost said.
While many of the features are comparable to the F-150, the smaller size is going to appeal to some buyers, he said.
“It will be functional and easier to park and then have the convenience and features of the newer model.”
After an eight-year absence, the Ford Ranger pickup has returned to the U.S. market, and the first one arrived on the Sioux Falls Ford Lincoln lot this week.