Popular hockey store to expand

Feb. 13, 2019

Hockey Headquarters is getting bigger.

Three years after moving to the Sanford Sports Complex, the business is out of room and expanding into vacant space next door.

“We absolutely love it,” said owner Bert Post, who started the business in 1999 as The Stick Shack of Sioux Falls.

Given that his initial location was behind a Chinese restaurant in a strip mall on Garfield Avenue, the new space within walking distance of the popular Scheels IcePlex has been a game-changer.

“It’s a big improvement,” Post said. “We’re now taking over the whole building.”

The store will be reconfigured to allow additional space for storing merchandise.

“We’re continuing to expand the presence of figure skating in the shop,” Post said. “And we’re going to expand on the culture aspect of the shop – trinkets, toys, gifts, books. I’m happy to say we probably have the largest book selection of any hockey shop I’ve ever seen, from beginning readers to young adults and all hockey and figure skating-themed books.” 

The hockey department won’t see any major additions, but there will be more room to shop, he said.

Hockey Headquarters also includes a 2,400-square-foot synthetic rink that teams and individuals can rent to work on skill development. It’s set up to work on stick-handling skills.

No matter what the age or ability level, there seems to be increased activity around skating in the area, Post said.

“Youth hockey is growing. Adult hockey is growing. Figure skating is growing, and I think recreational skating in general is growing. Mother Nature is doing a great job making us very aware of wintertime, and the presence of hockey in Brandon is exploding with their outdoor rink as well.”

 The plan is to start building out the new space this week and finish by the end of April.

The store will remain open throughout the work. Hours are 10 a.m. to 8 p.m. Monday through Thursday, 10 a.m. to 7 p.m. Friday, 9 a.m. to 6 p.m. Saturday and 9 a.m. to 5 p.m. Sunday.

Popular hockey store to expand

Hockey Headquarters is getting bigger.

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