Aug. 15, 2018

Orangetheory Fitness will open its first Sioux Falls fitness studio at 85th Street and Minnesota Avenue.

The fitness chain is leasing space in the strip mall that includes Urban Chislic, which opens this week, and SafeSplash Swim School, which is planning to open late this year.

Orangetheory also likely will open later this year.

Franchisee Archit Shah has had his eye on the market for a while. He started with a location in Fargo and added one in Grand Forks, N.D. The company confirmed it was looking at sites in Sioux Falls earlier this year.

Orangetheory promotes itself as a science-based, full-body workout that uses technology to measure performance.

In a 60-minute class, led by a certified coach, members target at least 12 minutes in the “Orange Zone” to raise their heart rate and charge up metabolism, resulting in post-workout calorie burn.

Each workout includes cardiovascular exercise on a treadmill or bike/strider, as well as rowing and strength training.

“I’m excited for Orangetheory Fitness as they are entering the Sioux Falls market at an incredible time in an excellent location,” said broker Marcus Mahlen of NAI Sioux Falls, who represented the tenant.

“In the early phases of the site selection process, it became clear that Orangetheory’s target demographic was in the southern part of town and we’re happy we were able to help them secure a location within that area to allow for future growth elsewhere.”

Orangetheory is the second business in the past week to announce plans at 85th and Minnesota. Silverstar Car Wash plans to open in front of Walmart early next year.