New CVB sales director comes from Best Buy leadership

April 24, 2018

This week’s Up-and-Comer is Alexandra LeBlanc, director of sales for the Sioux Falls Convention & Visitors Bureau.

Name: Alexandra LeBlanc

Age: 26

Hometown: Blaine, Minn.

What brought you to Sioux Falls?

I recently spent the last 10 years with Best Buy and have relocated from the Minneapolis area to Des Moines and then just about two years ago relocated to the Sioux Falls store. I had never been to Sioux Falls before coming to visit shortly before my interview. I did a quick 24-hour trip to check out the city, the Best Buy store and even the falls.

What keeps you in Sioux Falls?

Shortly after moving here, I quickly fell in love with the city. There is an array of outdoor activities, restaurants and events. I have recently recruited my boyfriend to also relocate and join me here in Sioux Falls from Des Moines. We love the quality of life, beauty and cleanliness of Sioux Falls. When we have family and friends come visit us out here, it never fails that they mention how surprised they are with what Sioux Falls has to offer.

What attracted you to your new role at the CVB?

The people! I love to work with a team and interact with people. I have a genuine appreciation for this city and what it has to offer, and now I get to work with a team and sell it.

You previously spent 10 years at Best Buy, most recently as general manager. How do you plan to put those skills to work in the visitor industry?

I have a true passion for working with people and building relationships. I am excited to continue to build my network in the visitor industry. With only being in the role for just over a week, I have already met so many great leaders in this industry. We all have the same goals, so it will be crucial to ensure we are all aligned and committed to those goals, so communication will be key between us to succeed.

We have a great team here at the CVB, and I believe my strong sales background will drive high performance. I enjoy leading a team and ensuring that we have a culture built around having fun at work while being the best at what we do. I am very goal-oriented and love achieving those goals as a team and value coaching, mentoring and empowering the team along the way.

Describe Sioux Falls tourism in three words.

Charming, lively and thriving.

What’s one business you’d like to see in Sioux Falls that isn’t here now?

Topgolf! I am a terrible golfer, but the joy of Topgolf is that anyone can participate and still have fun. I love being active and doing fun activities with family and friends.

Where do you see yourself in five years?

I hopefully see myself mastering the director of sales position here at the CVB while continue to grow travel and increase economic impact to the city.

New CVB sales director comes from Best Buy leadership

This week’s Up-and-Comer is Alexandra LeBlanc, director of sales for the Sioux Falls Convention & Visitors Bureau.

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