New business to launch magazine, design services

By Jodi Schwan

Sioux Falls marketing veteran Kimber Severson has started a business that includes a magazine and graphic and interior design services.

Severson, who most recently was vice president of sales and marketing at DocuTap, was on a sabbatical when she decided to launch HarlowMarie.

Her career has focused on marketing, but she has always been drawn to the design element of it, she said.

“That’s always been my love – how to brand a company and help it grow through a good and consistent brand. And I have a love for what your space says about you and what that does for the culture of your organization, and what that does for your mind if it’s at home. I believe it inspires happiness. If done right, it makes you want to walk into work or walk into your home.”

Kimber Severson and Sarah Lavin

She has hired Sarah Lavin, whose career has included co-owning home design and decor business Zing.

HarlowMarie is located in an office at Design House, the former co-working space for The Bakery, on North Main Avenue.

“We will help people, through graphic design, build a brand,” Severson explained. “We will help people make their home a space they want to come home to, and we’ll inspire happy outside of that with random acts of kindness.”

An initiative called “share the love” will bring “sweet surprises to people in our community that are deserving,” she said.

Part of the brand includes a magazine, also called HarlowMarie – which represents Severson’s parents’ middle names. The plan is to distribute it to 20,000 households in Sioux Falls and surrounding communities along with distribution on public racks.

The magazine will “celebrate all things design around Sioux Falls,” Severson said. “The arts, a lot of designers, before-and-after pictures, inspirational stories.”

The plan is to publish it every other month starting in November.

New business to launch magazine, design services

Sioux Falls marketing veteran Kimber Severson has started a business that includes a magazine and graphic and interior design services.

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