In post-internet world, Realtor role has been redefined

March 5, 2018

This piece is presented by The Tony Ratchford Group.

By Tony Ratchford, real estate broker, CRS, ABR, SRES, CLHS

What does a real estate agent actually do anymore? Before 1995, when the internet became a major factor in the industry, real estate agents controlled most of the market data. This meant that when someone wanted to buy or sell a home, they mostly needed to work with an agent. Information regarding sold homes, homes for sale and other components was protected. Consumers had few options for their own research.

Things have changed significantly since then. The internet has more resources available than ever before. Buyers have access to homes for sale and are doing most of their research on their own. Sellers can now determine a range of value with only an hour of research. The internet has had a profound impact on the homebuying and selling landscape as it shifts control of information out of an agent’s hand and into consumer’s hand.

One may ask: Are real estate agents relevant anymore?

Simply stated, information doesn’t always manifest wisdom.

While some agents still operate as if things haven’t changed, the savvy ones are finding new ways of creating value for their clients. They have become more like consultants rather than just clerks.

They realize they are not hired to simply provide a list of homes for sale or homes sold. They now must help their clients understand the depth of the process, working with them to find essential answers, give guidance to help them make wise decisions and develop a path to complete their dream.

Great agents first take time to fully understand their clients’ current situation and comprehend their desires, goals and values. They are no longer just facilitating a transaction. They know how to ask the right questions without being pushy and actually listen to answers. They are able to help clients find more clarity about why they are moving.

The ability to listen and communicate effectively is directly related to an agent’s empathy — the ability to understand what’s best for the clients and acting in their best interest. When looking for guidance in the decision-making process, take time to examine an agent’s skill, knowledge and access to tools needed to help deliver a better outcome. It’s also important as a client to become knowledgeable of data, be proactive with communication and work in cooperation with the agent in saving valuable time and maximizing dollars.

We invite you to call or text 605-359-4100 to reach us for your real estate needs.

In post-internet world, Realtor role has been redefined

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