Fiegen Construction marks golden anniversary with rebrand

This piece also appears in the July edition of the Chamber News.

 Jeff Fiegen’s father, Ron, was a premier ironworker. He traveled the country fabricating large bridges and towers before returning to South Dakota to start Fiegen Construction Co. 50 years ago.

Jeff and his brother, Rusty, grew up changing oil in equipment, “watching Dad’s hard work and Mom do payroll,” he said. “It was small beginnings like many family businesses.”

At 17, he was a certified welder working in Aberdeen and eventually transitioned to the office.

The family talked openly about eventually transitioning the business, he said. The brothers were made vice presidents. But it was “more difficult for Dad to let go,” Jeff said, so Ron retained most ownership until he died eight years ago.

“He retired from the daily business, but we reviewed monthly financials, we talked openly and talked strategy and business direction,” Jeff said.

“I personally believe people who don’t work within a family business don’t really comprehend how many are out there, from large corporations like Ford to small mom-and-pop restaurants.”

He and Rusty split duties but share ideas, equipment and team members, he said. A year ago, they began transitioning part of the business to Jeff’s son, Lucas, and their chief financial officer, Mark Stortgle.

Fiegen crews work on the new home of the Sanford Foundation.

Lucas, an architect, has worked full time at the business since finishing graduate school at the University of Nebraska-Lincoln in 2012.

He started while in high school, though, working in the field.

“It was valuable. It was nice having that hands-on experience,” he said. “I realize that more now than I did then.”

He said working in the family business is a lot of fun, though his dad and uncle “don’t hold anything back, and I don’t get special treatment.”

 

Lucas also is helping evolve the business. While his dad’s generation helped Fiegen get into design-build construction projects, he is tackling marketing and technology, and recently helped rebrand the company with a new logo and website for its 50th anniversary.

“It’s little ways I can provide insight, but they’ve started to open up to it, too, which has been nice,” Lucas said.

Sharing information and striking a balance is key in making the family business work, Jeff said.

“You need to work plenty of hours, (and) communication is good, but sometimes you just need to step away and enjoy family,” he said.

Providing information doesn’t just extend to the family, he added. About two-thirds of Fiegen’s workforce has been with the company more than a decade.

“It’s not just the persons with the name Fiegen in the family business. It’s many, many of our staff that have been with us a long time, and I respect them like family.”

Family businesses thrive with careful focus on transitioning through generations

Fiegen Construction marks golden anniversary with rebrand

Fiegen Construction is celebrating 50 years as its next generation starts making its mark.

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