CuffLinks opens office, retail area as business grows

March 13, 2019

About a year after buying a wholesale men’s accessories business, three brothers are officially opening a Sioux Falls office that includes retail space.

CuffLinks.com began in Dallas in 1999 and was acquired by a partnership that includes Adam, Derek and Jacob Broin.

While cuff links are a signature item, the inventory includes other men’s accessories such as socks, ties and tie bars, pocket squares, collar stays, label pins and tuxedo stud sets.

The business sells to Nordstrom and Neiman Marcus and to the websites for Kohl’s and Macy’s. Its products also are sold through Amazon and at cufflinks.com.

The Sioux Falls office is near 57th Street and Cliff Avenue at 5000 S. Mac Arthur Lane and has a staff of 16 full-time employees. Three others are working remotely from Texas.

“We staffed up here for the warehouse, designers and the customer-service team and a full-time photographer,” president Adam Broin said.

“We have everything but manufacturing here.”

The business has exclusive licensing with Star Wars, Marvel Comics, DC Comics, Game of Thrones and major league sports teams.

It also has an in-house brand, Ox & Bull Trading Co.

The Sioux Falls space will be open to the public for shopping from 10 a.m. to 5 p.m. weekdays.

“We’ve got all our licensed products, our in-house brands are represented, and there’s anything from a $55 pair of cuff links up to $1,500 pair, so there’s quite a bit of variety,” Broin said.

“And we have a bunch of neckties with different looks, engraving, and we do custom products for people – corporate logos and the like.”

More expanded offerings are coming this fall, he said.

A ribbon-cutting will be held at 4:30 p.m. Thursday.

“I really feel strongly about what we’re doing,” Broin said. “We’ve had incredible success finding wonderful people here in Sioux Falls. We’ve built an incredible team, and we’ve got a lot of fun products we’re working on. We’re working with some awesome customers and some really exciting licenses. I’ve really enjoyed being in business with my brothers.”

Broin family’s next generation takes on men’s accessory business

CuffLinks opens office, retail area as business grows

About a year after buying a wholesale men’s accessories business, three brothers are officially opening a Sioux Falls office that includes retail space.

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