ChiroSport to expand to fourth town
Jan. 24, 2018
A chiropractic practice that specializes in sports medicine is expanding to a fourth Sioux Falls-area town.
ChiroSport will open an office in Hartford, with a target date of March 1. Joel Martens, the seventh chiropractor to join the group and a recent graduate of the Northwestern College of Chiropractic in the Twin Cities, will work at the location, said Ross McDaniel, the founder and majority owner. Martens started working at the practice in the fall of 2017.
“We did some economic development research and SWOT analysis type of research, and through that you see Hartford is a growing area with demand for services,” McDaniel said. “A lot of people are still looking for that small-town feel and the amenities that Sioux Falls offers.”
Martens, who grew up in the area and went to the Tri-Valley School District, will live in Hartford. He and his wife are expecting a baby in March, “so it’s going to be a busy time for him,” McDaniel said.
ChiroSport provides “general everyday chiropractic services, but we have a strong emphasis on rehabilitation and soft tissue massage, sports and musculoskeletal injuries … and a very strong emphasis on health, wellness and nutrition,” McDaniel said.
The new office will be in a mixed-use building along Highway 38 that has retail and offices on the first floor and apartments on the top two floors. It will be open weekdays with appointments as needed on Saturday.
McDaniel started ChiroSport in 2004 in Brandon. “I always joke around that it was me, a table and a phone,” he said. “It was kind of fun. We expanded in 2005 into Sioux Falls, and the practice grew for the next decade to four doctors between the two offices.”
In that time, those two offices have moved into new freestanding locations. Last year, the practice expanded to Dell Rapids.
“We only have one rule: do what’s best for the patient and the rest will take care of itself,” McDaniel said. “That’s how we built our practice. We’ve done limited marketing. Word-of-mouth is growing the business.”
